Blame the Mites

Demodex blepharitis (DB) is an eyelid disease caused by an infestation of Demodex mites. This infestation can cause red, itchy, crusty eyelids. People who suffer from DB tend to brush it off as allergies or blame similar culprits. In this campaign, flowers, cats, fans, and more are all rising up to claim their innocence and motivate people to see an eye doctor.